My Experience
A journey through companies, industries, and roles that has shaped my expertise.
Industry Experience

Airline & Travel
Led digital transformation initiatives at British Airways and Jet2, focusing on modernizing customer-facing systems and internal operations. Key achievements include implementing an agile delivery framework that reduced time-to-market by 40% and leading the development of a new booking platform that increased conversion rates by 25%.
Key Projects:
- Digital transformation of booking systems
- Customer experience enhancement programs
- Operations optimization initiatives
Career Timeline
British Airways
Agile Coach & Transformation Lead
Led agile delivery for key customer-facing digital initiatives. Managed cross-functional teams and implemented efficient delivery processes.
Moraa
Co-founder & Chief Product Officer
Leading product strategy and technology implementation from concept to launch. Responsible for all aspects of product development, team building, and technical architecture.
GENLEAP
Chief Technology Officer
As a founding employee, built the organization from the ground up. Established the technical infrastructure, led product development, and managed engineering teams.
Jet2.com and Jet2holidays
Interim Head of Data Products
Championed data mesh, data as a platform and data first thinking as a data democratisation strategy at scale. Carved out domain-specific (Bookings, Profit, Customer) data product team topology across value streams, enabling culture shift from legacy BI team to self-service reporting & insights.
Vodafone
API Product Manager
Collaborated with customer success and marketing in developing and rolling out go-to-market strategy to monetise Vodafone Identity Hub (VIH) API products on a community marketplace.
Editec
Digital Product Manager
Spearheaded product design and development, partnering up with renowned London-based UX design agency and product engineering team in Ukraine on an outsourced agile delivery model.
De Beers Group
Product Management Consultant
Technical product leadership role at luxury retail brand Forevermark supporting digital transformation programme and leading workstream aimed at increasing production volumes by 30%.
Ladbrokes Coral - Entain
Product Lead
Wore multiple hats on in-house development of self-service sports betting terminals (SSBT) for boutique management consulting firm as part of 50m+ retail transformation to replace legacy EPOS.
Vanquis Bank
Product Consultant
Short contract working on award-winning mobile banking apps. Conducted user acceptance testing (UAT), delivered robust non-functional requirements (NFRs) for Android/iOS apps with 100,000+ downloads.
Ford
Product Manager
Product leadership role shaping vision for VISTA order-to-delivery platform, influencing Marketing & Sales IT strategy.
Fiserv
Senior Product Manager
Conceptualised Bank-in-a-Box as set of FinTech products for UK multi-channel retail banking; created BPMN business process catalogue with customer engagement best practices across savings, loans, cards, and payments.
Marsh
Business Analyst
Drove requirements on a $10m+ Oracle Financials R11 ERP project to enable STP insurance billing.
Symcor
Developer
Delivered web image retrieval and wholesale banking apps for TD Bank & Royal Bank of Canada.
Freelance Developer
Full Stack Developer
Operated as a solopreneur building websites and running IT projects for local business clients in Toronto.
Let's Connect
Interested in learning more about my experience or discussing how I can help your organization? Get in touch.
Contact Me